A Simple Plan

A collection of quotes to bear in mind on this simple point, which I’ve been working on myself…

  •  I believe more in the scissors than I do in the pencil.  – Truman Capote
  •  Simplicity is the ultimate sophistication. – Leonardo da Vinci
  • Any fool can make things bigger, more complex, and more violent.  It takes a touch of genius – and a lot of courage – to move in the opposite direction. – Albert Einstein
  • The most valuable of all talents is that of never using two words when one will do. – Thomas Jefferson
  • The trouble with so many of us is that we underestimate the power of simplicity. – Robert Stuberg

It’d be oxymoronic to expand this post much further; but the point – which I encounter often in my wanderings through the world is that there is real beauty and strength in simplicity. A simple concept, well executed. A simple design, which moves you. A simple life, that keeps you smiling.

As the world grows more complex, tomorrow’s innovators, artists and leaders will be those who reconnect us with simplicity: who do more with less… who understand that more is not always or necessarily better… who speak volumes with a word... who evade the crippling distraction of small, insignificant victories to pursue grander visions and reward.

Focus. Simplify.

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10 Steps to Viral Success

Despite my distaste for the V-word, I am resigned to give the people what they want, and humbly submit — in preparation for your coming boardroom brainstorm — these 10 infallable steps to “going viral”:

  • Be exceptional
  • Be extraordinary
  • Be strange
  • Be special
  • Be unprecedented
  • Be inimitable
  • Be rare
  • Be unparagoned
  • Be singular
  • Be peerless

Yep - that’s it… 10 randomly chosen synonyms for the word “unique”.  Total bullshit, sure; but I’d argue it’s closer to the truth than the volumes of non-sense that have been granted to the reigning champion of advertising lexicon, AND you’ve just saved hours of reading, conference panels, and distraction.

“Viral” is not a tactic… it is, at most, a symptom of being undeniably remarkable, lucky and smart all at the same time. Considering luck resides in the frugal grasp of serendipity, I suppose this list is unsurprisingly as inconclusive as its peers.

I leave you then, with the time saved above, to be remarkable, smart and focused.

 

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