Six Degrees of Facebook
Peter Kim take a higher-order approach to game theory and social media. In the end, it's not only a solid list; but a reminder that technologies bring new expressions to human instinct/behavior... but people are the same psychology-bound, curiously entertaining creature whether online or off. Here's his list, and do take the time to jump and read the whole article...
By/Association is a private service for personal introductions to remarkable people. We hand select our members for their exceptional creativity, vision, and cross-disciplinary networks. We then introduce them to each other. Because when two amazing people get together, their potential impact grows and the world changes shape. We know someone you should meet.
A social network that DOESN'T seek to conquer the world; but rather make interesting connections between interesting, disparate groups of select people... perhaps, and hopefully, the next step in social media will be more about smaller, more useful, more relevant, actually social connections.
Games (and movies, books, music, etc) don't solve problems. They may, in retrospect, help solve a problem that the player never knew they had, but players don't start looking for entertainment in a problem-solving mindset. An interest in some subjects may help you target advertisements with partial success in targeting, but for most games that really doesn’t translate into anything meaningfully useful. Like-for-like data usually translates into boredom. To be entertained, a customer needs to be surprised. Entertainment must take us somewhere new or we quickly lose interest.
A great article on the growing fatigue within social gaming - the product of its own success. Worth reading the whole thing; but I found this point about marketing entertainment particularly noteworthy.