As you may have figured out, my name is Matt Griswold. This is where I think aloud, tag the trappings of the interwebs, and rant about all things interesting and ridiculous. You can reach me at mgriswold[at]gmail.com
We all know this works; but I liked how they added in a nod to the "button placebos" of everyday life: the crosswalk and elevator close buttons. Also, this interesting vid points out that the benefits of placebos vary largely according to our perceptions/beliefs about what the outcome should be if effective.
Via Soap's membership in the Society of Digital Agencies (SoDA), I authored this perspective as part of the organization's research and outlook on the year ahead. I'm flattered to share the page (well, digital paper anyway) with some truly brilliant colleagues -- and its well worth devouring this diverse collection of opinions and perspectives.
A team of European and U.S. researchers found ads displayed along with violent scenes to be more memorable to players than those shown with nonviolent content, even though players spent less time looking at them. The results are contrary to expectations stemming from research on television, where violence has been shown to decrease attention to advertisements.
