As you may have figured out, my name is Matt Griswold. This is where I think aloud, tag the trappings of the interwebs, and rant about all things interesting and ridiculous. You can reach me at mgriswold[at]gmail.com
...for both brands and content creators alike, the scarce resource today is attention. We simply have too many options for entertainment and too few filters to make informed choices with. At its most simple level, true fame is a form of attention aggregation. In the broadcast age, it was enough to get millions to watch a piece of content at the same time - hence the power of the Superbowl ad. In the audience network age, simultaneity is not as important as collective awareness. Consumer data is the prize. Matching the right brand stories with the right buyer segments will be the future of marketing, not billboards or generic TV advertisements. Forget selling tickets, merchandise, popcorn or DVD box sets - cashing in on audience insights will be Hollywood's main act in the future.
