10 Steps to Viral Success
Despite my distaste for the V-word, I am resigned to give the people what they want, and humbly submit — in preparation for your coming boardroom brainstorm — these 10 infallable steps to “going viral”:
- Be exceptional
- Be extraordinary
- Be strange
- Be special
- Be unprecedented
- Be inimitable
- Be rare
- Be unparagoned
- Be singular
- Be peerless
Yep - that’s it… 10 randomly chosen synonyms for the word “unique”. Total bullshit, sure; but I’d argue it’s closer to the truth than the volumes of non-sense that have been granted to the reigning champion of advertising lexicon, AND you’ve just saved hours of reading, conference panels, and distraction.
“Viral” is not a tactic… it is, at most, a symptom of being undeniably remarkable, lucky and smart all at the same time. Considering luck resides in the frugal grasp of serendipity, I suppose this list is unsurprisingly as inconclusive as its peers.
I leave you then, with the time saved above, to be remarkable, smart and focused.
